LinkedInJanuary 15, 2024
The 'Anti-Sales' Approach on LinkedIn
Stop pitching in connection requests. It's the fastest way to get ignored. Here is how to start real conversations.
The Script
Instead of selling, just connect based on relevance:
"Hi [Name], saw we're both in the [Industry] space. I've been posting about [Topic] lately and thought it might be relevant. Would love to connect."
The Follow-up
Once they accept, DO NOT PITCH immediately. Wait. Engage with one of their posts. Then, start a conversation about a specific problem they might be facing.